{"id":1248,"date":"2025-01-13T21:25:15","date_gmt":"2025-01-13T21:25:15","guid":{"rendered":"https:\/\/www.bestdoctorsinsurance.com\/?p=1248"},"modified":"2026-04-21T21:31:07","modified_gmt":"2026-04-21T21:31:07","slug":"envolvendo-as-geracoes-mais-jovens-nos-cuidados-de-saude-preventivos","status":"publish","type":"post","link":"https:\/\/www.bestdoctorsinsurance.com\/pt\/engaging-younger-generations-in-preventive-healthcare\/","title":{"rendered":"Envolvendo as gera\u00e7\u00f5es mais jovens nos cuidados de sa\u00fade preventivos"},"content":{"rendered":"<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" class=\"wp-image-1249\" src=\"https:\/\/www.bestdoctorsinsurance.com\/wp-content\/uploads\/2026\/03\/Engaging-younger-768x512-1.jpg\" alt=\"\" srcset=\"https:\/\/www.bestdoctorsinsurance.com\/wp-content\/uploads\/2026\/03\/Engaging-younger-768x512-1.jpg 768w, https:\/\/www.bestdoctorsinsurance.com\/wp-content\/uploads\/2026\/03\/Engaging-younger-768x512-1-300x200.jpg 300w, https:\/\/www.bestdoctorsinsurance.com\/wp-content\/uploads\/2026\/03\/Engaging-younger-768x512-1-18x12.jpg 18w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"has-text-color has-link-color wp-elements-4d2ad9ba54b54271d8192e2c3d05e3ed\" style=\"color: #7a7a7a;\">Um estudo recente destaca como a Gera\u00e7\u00e3o Z, em particular, n\u00e3o considera os cuidados de sa\u00fade preventivos como h\u00e1bito essencial, com uma porcentagem significativa ignorando as consultas anuais, sem compreens\u00e3o clara do que os cuidados preventivos implicam. Para abordar essa quest\u00e3o, examinamos como os cuidados preventivos s\u00e3o percebidos pelas diferentes gera\u00e7\u00f5es, exploramos suas atitudes em rela\u00e7\u00e3o a eles e identificamos algumas estrat\u00e9gias para ajudar a Gera\u00e7\u00e3o Z a assumir o controle de sua sa\u00fade com confian\u00e7a.<br \/><br \/><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-color has-link-color wp-elements-4bce121dc7fe8bc41016f1458605b789\" style=\"color: #005596;\">Premissas:<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-color has-link-color wp-elements-2c7ad204d1ff165753cd210507b78621\" style=\"color: #7a7a7a;\"><strong>Desafios enfrentados pelas organiza\u00e7\u00f5es de sa\u00fade para engajar a Gera\u00e7\u00e3o Z:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li class=\"has-text-color has-link-color wp-elements-17d3d362a8af3e8700adfec6d4666ead\" style=\"color: #7a7a7a;\"><strong>Panorama demogr\u00e1fico:<\/strong>\u00a0A Gera\u00e7\u00e3o Z, nascida entre 1997 e 2012, est\u00e1 menos engajada em cuidados preventivos em compara\u00e7\u00e3o com as gera\u00e7\u00f5es mais velhas.<\/li>\r\n\r\n\r\n\r\n<li class=\"has-text-color has-link-color wp-elements-045866cf52a5d38785c36c71dbf41f20\" style=\"color: #7a7a7a;\"><strong>Baixa utiliza\u00e7\u00e3o de cuidados preventivos:<\/strong>\r\n<ul class=\"wp-block-list\">\r\n<li>Quase 40% dos pacientes da Gera\u00e7\u00e3o Z perderam uma consulta anual de bem-estar no ano passado.<\/li>\r\n\r\n\r\n\r\n<li>Mais de um ter\u00e7o n\u00e3o recebeu nenhum cuidado preventivo durante o mesmo per\u00edodo.<\/li>\r\n<\/ul>\r\n<\/li>\r\n\r\n\r\n\r\n<li class=\"has-text-color has-link-color wp-elements-b8a9e83e49fef05eb3aba109f36ba1ef\" style=\"color: #7a7a7a;\"><strong>Lacunas de conscientiza\u00e7\u00e3o e conhecimento:<\/strong>\r\n<ul class=\"wp-block-list\">\r\n<li>Pesquisas indicam que a Gera\u00e7\u00e3o Z tem uma compreens\u00e3o mais limitada do que envolve \u201ccuidados preventivos\u201d.<\/li>\r\n\r\n\r\n\r\n<li>Apenas 54% da Gera\u00e7\u00e3o Z se sentem confiantes em sua compreens\u00e3o dos cuidados preventivos, em compara\u00e7\u00e3o com 84% entre os indiv\u00edduos n\u00e3o pertencentes \u00e0 Gera\u00e7\u00e3o Z.<\/li>\r\n\r\n\r\n\r\n<li>A Gera\u00e7\u00e3o Z tamb\u00e9m expressa incerteza sobre a cobertura do seguro no que se refere aos servi\u00e7os de cuidados preventivos.<\/li>\r\n<\/ul>\r\n<\/li>\r\n\r\n\r\n\r\n<li class=\"has-text-color has-link-color wp-elements-d1daf6b4ec9ac07f0ae4b44eb4fa71ff\" style=\"color: #7a7a7a;\"><strong>Pouca comunica\u00e7\u00e3o:<\/strong>\r\n<ul class=\"wp-block-list\">\r\n<li>A Gera\u00e7\u00e3o Z recebe menos recordat\u00f3rios para check-ups e exames em compara\u00e7\u00e3o com outras gera\u00e7\u00f5es.<br \/><br \/><br \/><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-827804ce3c9eac8796ab5a69835dba90\" style=\"color: #005596; font-size: 24px;\">Quando os pacientes n\u00e3o conhecem<br \/>os tipos de cuidados dispon\u00edveis, \u00e9 menos<br \/>prov\u00e1vel que os procurem<br \/><br \/><\/h2>\r\n\r\n\r\n\r\n<p class=\"has-text-color has-link-color wp-elements-c3ab68a9d2c19b24be197111613dda7d\" style=\"color: #7a7a7a;\"><strong>Solu\u00e7\u00f5es:<\/strong><\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li class=\"has-text-color has-link-color wp-elements-3a9c5a970d6979b8274f9f8457df1a85\" style=\"color: #7a7a7a;\"><strong>Forne\u00e7a informa\u00e7\u00f5es com frequ\u00eancia:<\/strong>\u00a0Lembre regularmente os pacientes da Gera\u00e7\u00e3o Z sobre consultas futuras ou atrasadas para reduzir o n\u00e3o comparecimento e aumentar o envolvimento com os cuidados preventivos.<\/li>\r\n\r\n\r\n\r\n<li class=\"has-text-color has-link-color wp-elements-2d38b6e35efc7ce95b154939720cb6db\" style=\"color: #7a7a7a;\"><strong>Facilite a compreens\u00e3o do seguro:<\/strong>\u00a0Simplifique a rela\u00e7\u00e3o com os planos de sa\u00fade, fornecendo orienta\u00e7\u00f5es claras e passo a passo sobre como solicitar uma consulta.<\/li>\r\n\r\n\r\n\r\n<li class=\"has-text-color has-link-color wp-elements-4e122aa2054b6742ea15972a908ee632\" style=\"color: #7a7a7a;\"><strong>Ofere\u00e7a check-ups preventivos abrangentes:<\/strong>\u00a0Garanta o acesso a uma ampla gama de exames e servi\u00e7os, incluindo:\r\n<ul class=\"wp-block-list\">\r\n<li>Imuniza\u00e7\u00f5es<\/li>\r\n\r\n\r\n\r\n<li>Monitoramento do colesterol<\/li>\r\n\r\n\r\n\r\n<li>Verifica\u00e7\u00f5es de press\u00e3o arterial<\/li>\r\n\r\n\r\n\r\n<li>Exames de c\u00e2ncer colorretal<\/li>\r\n\r\n\r\n\r\n<li>Consultas de bem-estar de beb\u00eas e crian\u00e7as<\/li>\r\n\r\n\r\n\r\n<li>Exames de hepatite B e C<\/li>\r\n\r\n\r\n\r\n<li>Teste de HIV<\/li>\r\n\r\n\r\n\r\n<li>Avalia\u00e7\u00f5es de depress\u00e3o<\/li>\r\n\r\n\r\n\r\n<li>Controle do diabetes<\/li>\r\n\r\n\r\n\r\n<li>Exames de c\u00e2ncer de pulm\u00e3o<\/li>\r\n\r\n\r\n\r\n<li>Aconselhamento sobre estilo de vida<\/li>\r\n\r\n\r\n\r\n<li>Avalia\u00e7\u00f5es de osteoporose<\/li>\r\n<\/ul>\r\n<\/li>\r\n\r\n\r\n\r\n<li class=\"has-text-color has-link-color wp-elements-4b7d6696bbe52061b5a23ffde70b7eb6\" style=\"color: #7a7a7a;\"><strong>Forne\u00e7a informa\u00e7\u00f5es essenciais sobre cuidados preventivos:<\/strong>\u00a0Concentre-se em abordar quest\u00f5es e preocupa\u00e7\u00f5es comuns, como:\r\n<ul class=\"wp-block-list\">\r\n<li>O que \u00e9 coberto pelo seguro?<\/li>\r\n\r\n\r\n\r\n<li>Como fa\u00e7o para agendar cuidados preventivos?<\/li>\r\n\r\n\r\n\r\n<li>Quando preciso de cuidados preventivos?<\/li>\r\n\r\n\r\n\r\n<li>Como os cuidados preventivos\/exames s\u00e3o realizados?<\/li>\r\n\r\n\r\n\r\n<li>Quais os cuidados preventivos que s\u00e3o relevantes para mim?<\/li>\r\n\r\n\r\n\r\n<li>Por que os cuidados preventivos s\u00e3o importantes para minha sa\u00fade?<br \/><br \/><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p><em>Fontes:<br \/>1.\u00a0<a style=\"color: #c36;\" href=\"https:\/\/www.accenture.com\/us-en\/insights\/health\/todays-consumers-reveal-future-healthcare\/\" target=\"_blank\" rel=\"noreferrer noopener\">Accenture: Os consumidores de hoje revelam o futuro da sa\u00fade<\/a><br \/>2.\u00a0<a style=\"color: #c36;\" href=\"https:\/\/engage.phreesia.com\/rs\/867-GML-252\/images\/Gen%20Z%20and%20Pharma%20Marketing%20Infographic.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Phreesia: Infogr\u00e1fico sobre a Gera\u00e7\u00e3o Z e o marketing farmac\u00eautico<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>A recent study highlights how Generation Z struggles to make preventive healthcare a habit, with a significant percentage skipping annual visits and lacking a clear understanding of what preventive care entails. To address this, we examine how preventive care is perceived across different generations, explore their attitudes towards it, and identify a few strategies to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1250,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medical-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Engaging younger generations in preventive healthcare - Best Doctors Insurance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bestdoctorsinsurance.com\/pt\/envolvendo-as-geracoes-mais-jovens-nos-cuidados-de-saude-preventivos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engaging younger generations in preventive healthcare - Best Doctors Insurance\" \/>\n<meta property=\"og:description\" content=\"A recent study highlights how Generation Z struggles to make preventive healthcare a habit, with a significant percentage skipping annual visits and lacking a clear understanding of what preventive care entails. 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